Did you know, 46% of U.S. consumers report avoiding artificial colors in their food choices1? Today’s consumers are reading labels more closely than ever—and they’re demanding clean, recognizable ingredients. At the same time, state and federal regulations are moving toward restricting artificial dyes, putting pressure on brands to reformulate.
That’s where natural food coloring come in.
With decades of experience, Food Ingredient Solutions by Oterra has helped some of the world’s leading food and beverage brands make a seamless shift to natural colors—without compromising on visual appeal or brand integrity.
Stay ahead of consumer expectations and regulatory changes. Go natural with Azelis Food and Nutrition US, your trusted natural food color supplier!
What Are Natural Food Colors?
We harness nature’s best to offer a rich spectrum of vibrant, eye-catching natural food colors. Our colors come from raw sources such as paprika, annatto, turmeric, spirulina, apples, jagua fruit, carrot oil, purple sweet potato, red cabbage, black carrot, red beet, grape, radish, tomato, and cochineal.
Azelis Food and Nutrition US, one of the leading natural food colors manufacturing companies, offers a beautiful palette of Oterra’s line of natural colors. These colors are designed to meet consumer demand for cleaner, more natural labels and are also safe, high‑quality, and customizable.
If you’re not yet using natural food coloring, we can help you differentiate your products and move your brand toward natural. If natural food colors are already in your product line, we can help you optimize their use to make your formulations more innovative and effective.
Our Natural Colors Offerings
Our natural food coloring offerings include liquid and powder forms and various shades of the colors below, as well as Certified Organic options:
- Yellow
- Orange
- Red
- Pink
- Purple
- Blue
- Green
- Brown
- Black
- White
Applications for Natural Food Colors
We help you achieve remarkable results using colors derived from nature. Partnering with us gives you access to one of the most extensive selections of natural food colorings—plus the benefit of our deep expertise in applying them to formulations just like yours.
Applications include:
- Beverage
- Confectionery
- Dairy, fruit preparations and ice cream
- Bakery and cereals
- Savory and meat
- Pet food
- Nutraceuticals, supplements, sports nutrition
Benefits and Considerations Working With Natural Food Colors
Partnering with an experienced natural food color supplier like Azelis Food and Nutrition US brings numerous benefits. Our color offerings use nature's own resources to create authentic, safe and sustainable natural food colors for food and beverage applications.
- Label Friendly
- Consistent Quality
- Sustainable
- High-quality
Partner With Azelis Food and Nutrition US for Your Natural Food Color Needs
Why choose Azelis Food and Nutrition US as your natural food color supplier? Azelis Food and Nutrition US is a leading name among natural food colors manufacturing companies, dedicated to meeting the diverse needs of the food industry. Our extensive line of natural colors from Oterra offers superior performance and quality across multiple applications.
Partner with Azelis Food and Nutrition US and benefit from our expertise, commitment to quality, and exceptional customer service.
When you choose Azelis Food and Nutrition US, you choose a trusted partner dedicated to providing innovative, effective, and label‑friendly natural food coloring solutions. Experience the difference with Azelis Food and Nutrition US’s premium natural colors and elevate your product offering.
For more information about natural colors or to request a sample, contact Azelis Food and Nutrition US today.
- Insights source: Mintel Group Ltd, “Naturalness and Nutrition: A New Era of Healthy Food?”
FAQs about Natural Colors
What are natural food colors?
Natural food colors are colorants derived from plants, fruits, vegetables, algae, minerals, and other natural sources. Unlike synthetic dyes, they support clean label initiatives and meet growing consumer demand for recognizable ingredients.
What ingredients are used to make natural colors?
Natural colors are commonly sourced from ingredients such as paprika, turmeric, spirulina, beetroot, annatto, carrot, and various fruits and vegetables. The exact source depends on the desired hue, application, and performance requirements.
Are natural food colors FDA-approved?
Yes. The FDA regulates natural food colors and may fall under exempt color additives or certified color additives, depending on the source and processing method. Azelis Food and Nutrition US only supplies natural colors that meet applicable regulatory and safety standards.
How do natural colors compare to artificial food dyes?
Natural colors support clean label and consumer transparency goals, but can behave differently from artificial dyes. Factors like heat, light, pH, and processing conditions may impact color intensity and stability. Azelis Food and Nutrition US helps customers select the right natural color solution for their specific application.
Can natural food colors replace artificial dyes in my product?
In many cases, yes. However, successful conversion depends on factors such as formulation, processing conditions, shelf life, and target shade. Azelis Food and Nutrition US works with manufacturers to evaluate formulations and recommend natural color solutions that achieve the closest possible match.
Are natural colors suitable for beverages, confectionery, and dairy products?
Yes. Natural food colors can be formulated for a wide range of applications, including beverages, confectionery, dairy, bakery, sauces, and savory products. Azelis Food and Nutrition US provides application-specific guidance to ensure optimal performance.
Do natural food colors impact flavor or texture?
When properly selected and dosed, natural colors should not significantly impact flavor or texture. Azelis Food and Nutrition US’s technical expertise helps minimize sensory impact while achieving the desired visual result.
Are Azelis Food and Nutrition US’s natural colors suitable for clean label and non-GMO products?
Many natural color solutions support clean label, non-GMO, and other consumer-friendly claims. Azelis Food and Nutrition US can help verify ingredient suitability based on your labeling and certification requirements.
How does Azelis Food and Nutrition US support natural color formulation and conversion?
Azelis Food and Nutrition US provides technical support, formulation guidance, and access to leading natural color manufacturers. From initial evaluation to full commercialization, we help streamline the transition from artificial to natural food colors.
How do I get started with natural food colors?
You can contact Azelis Food and Nutrition US to discuss your application, processing conditions, and color goals. Our team will recommend natural color solutions and support testing to ensure performance and consistency.